Repak Campaign From The Brill Building Inspires Ireland to Recycle More Creatively Marketing Communication News [Video]

Ireland’s leading environmental not-for-profit organization rallies Ireland’s business and public behind new recycling behaviour change initiative

Repak, Ireland’s leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish Creative agency The Brill Building.

Repak works with 3,500 member businesses with a remit to help Ireland achieve its EU recycling targets. Repak collaborated with creative agency The Brill Building on ‘The Most Sorted’ campaign, an ambitious new campaign designed to change the way Ireland recycles packaging.

‘The Most Sorted’ is an integrated campaign calling on businesses and the Irish public to reduce the amount of packaging that goes to waste by sending material ‘Clean, Dry and Loose’ to recycling. This is the second national Repak campaign from lead strategic and creative agency The Brill Building since 2022’s ‘Re-imagine’, and is delivered with media agency Core, PR from Teneo, …