Meet Hettich’s ‘The Youngest Magician’ adobo Magazine [Video]

MUMBAI, INDIA — Wondrlab, India’s largest platform-first martech network, has launched a new campaign for Hettich, showcasing how the brand’s innovative furniture fittings solutions and built in appliances can bring a touch of magic into everyday homes.

Hettich, a legacy brand celebrated for its pioneering German technology and innovations, has long been the undisputed market leader in luxury home solutions in India. Its avant-garde furniture fittings seamlessly blend exceptional functionality with elegant design, enhancing the aesthetics and utility of modern living spaces.

The objective of the campaign is to shift both industry and brand perceptions from purely functional considerations to creating an emotional connection that resonates deeply with consumers’ love for homes and décor. Embracing Hettich’s global positioning of “Magical Interior Experiences,” Wondrlab, with the help of an eight-year-old magician, infuses a sense of wonder and enchantment into the campaign narrative.

Speaking about the campaign, Jiteen Aggarwal, CMO of Hettich India & SAARC, …