How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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Im a beauty editor – nine of the best new make-up launches to buy for perfect Autumn skin and theyre all under 13 [Video]

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Global Marketing Strategies

WITH the strain of the summer holidays over and kids back in class, mums are finding time to focus on themselves again.

Beauty counters are buzzing with women wanting to refresh their look and try out the latest trends.

The transition from summer to autumn sees exciting new products hit the shelves to cash in on seasonal trendsCredit: Getty
Beauty editor Claire Coleman brings you the best of the autumn beauty launchesCredit: David Cummings

According to marketing agency Mintel, the back-to-school period is a boom time for beauty sales, as the transition from summer to autumn sees exciting new products hit the shelves to cash in on seasonal trends.

But with so many products on offer, choosing what to buy can be a hard decision.

Boots found that more than half of consumers get confused when shopping for make-up.

So, whether you are refreshing your foundation or looking for a new lippie, here …

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