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Cricket Ireland’s Elaine Nolan on championing female leaders in sport [Video]

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Global Marketing Strategies

Women and girls now account for 22% of people playing cricket in Ireland, more than double the 9% share they held in 2013, in part thanks to Elaine Nolan, director of strategy and growth at Cricket Ireland

The former Ireland bowler joined Irish cricket’s governing body in 2017 after spending more than a decade in New Zealand and five years working as a game development manager with New Zealand Cricket.

Over the past seven years, she has played a crucial role in implementing key youth participation programmes such as Smash It and It’s Wicket! as well as the On the Front Foot female leadership development programme, through which more than 30 women have progressed into leadership roles.

With Ireland playing England in two T20 internationals this weekend, Cricket Ireland will host the ‘Conversations in Championing Female Leaders’ conference at Croke Park on Saturday to share its progress with other cricketing bodies, members from across Ireland and sporting bodies outside of …

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