How to Attract Better Customers [Video]

1. Be referable. 

Your best customers are going to come from your existing customers, so make it easy for people to refer you. 

Give them something, you can share with them. The idea is to make it very, very simple. 

Read: How to Get More Referrals

2. Give referrals. 

What’s funny is we all want to get referrals, but many times to get referrals, we have to reciprocate. 

Establish a referral mindset by proactively recommending others. It’s not a direct exchange, but fosters a culture of mutual support.

3. Become the visible expert.

This may be on LinkedIn. You want to be seen on LinkedIn as the expert in your niche. 

You may contribute to your trade association or a publication that your association puts out, but when you become the visible expert, it’s amazing how high-quality customers start to reach out to you. 

Read: How to Be Seen as the Expert

4. Help others.

Adopt a service-oriented mindset …