3 Sound Ideas for Building Audio Into Your Content Strategy [Video]

Have you heard?

Listener-friendly content formats like podcasts, audiobooks, and sound snippets enhance the emotional appeal of your stories and strengthen marketing performance.

Think about it. How often do you get your audience’s full attention?

“During your workday, you’re getting pitched and pinged on your devices while you’re in ‘deflect and move on mode,’” says Jeanniey Walden, CMO of Rite Aid and host of the popular Liftoff Journeys podcast.

“But when listening to audio, whether a podcast or an audiobook, you are most likely in a transitionary or relaxed state. At that point, it’s just you and the content.”

You’ll need to develop a strategy to rise above the noise of a crowded content marketplace and set realistic expectations of the value audio can contribute. 

Here are some expert perspectives and advice for building content and marketing strategies that include podcasting, sonic branding, and sound snippets.

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