A/B Testing Email Marketing: How to Optimize Your Campaigns [Video]

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A/B Testing Email Marketing: How to Set Up, Test, and Analyze Your Emails for Maximum Impact

Imagine doubling your email marketing performance! Imagine the impact!
In this video, I’ll show you how to A/B test your email marketing effectively. You’ll learn how to set up your A/B tests, how to run and test them, and how to analyze the results – all in 3 simple steps.

Plus, I’ll share the pro tips and best practices that I’ve learned from 8 years in marketing-so you can avoid the common mistakes and get maximum impact.

👉 Sample size calculator: https://www.evanmiller.org/ab-testing/sample-size.html

00:00 Intro
00:43 What is A/B Testing
01:05 The goal of A/B Testing
01:41 How to set up an A/B Test
02:28 The important metrics in email marketing
03:54 Choose the audience and sample size
05:55 Analyze the results
06:55 Free gift
08:08 Mistake #1
08:54 Mistake #2
10:03 Mistake #3
10:45 Wrap-up

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