We Interrupt New York Fashion Week to Bring You Phoebe Philos Third Edit [Video]

Since launching her eponymous brand last fall, Phoebe Philo’s PR strategy has been not to have one. Other than an interview in The New York Times, she’s remained her elusive self, with no presence on social media or in person on the party circuit. Until now. Yesterday, AnOther Magazine’s Jefferson Hack announced that the designer has art directed and styled its new cover shoot. “This is an instant classic,” Hack wrote in his caption, and he’s got a point. I can’t recall another fashion mag featuring a model with a handsaw on its cover.

Today, in what’s unlikely to be a coincidence, she’s dropping the third edit of Phoebe Philo online on her e-commerce siteand in-store at 10 Corso Como in Milan and Bergdorf Goodman in New York. In the weeks to come, her wholesale presence will expand at Dover Street Market (London and Paris), Maxfield (Los Angeles), Neiman Marcus (Los Angeles), and The Webster (Miami). The …