PUMA and Aries Drop Their First Collab [Video]

Last week, PUMA announced its first-ever collaboration with London-based luxury streetwear imprint Aries, after debuting a tease of the collection at PUMA’s New York Fashion Week show in February 2024.

Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references into one breakneck vision. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro.

The collaboration capsule includes a moto-mesh long-sleeve tee featuring a selection of Aries custom graphics, as well as the knitted cardigan printed with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from an original knitted jacquard, while the garment-washed oversized tee features a fierce “PUMA” graphic with an airbrushed motif playing on …