Apple unveils new iPhone, AI, at massive HQ event [Video]

Apple’s biggest event of the year took place this morning at the company’s global headquarters in California, announcing the latest generation iPhones and the launch of the company’s artificial intelligence (AI) software.

With Apple’s biggest tech competitors like Samsung, Google, Microsoft and Facebook having already launched their AI initiatives, all eyes are on Apple’s plans given their wide market share in the smartphone market, believed by many to be the core interface to AI for most consumers.

Here’s what’s been revealed. All these new products go on sale September 20.

Four new iPhones – with a camera control button

In line with recent tradition, Apple’s iPhone 16 will come in four different variants, the iPhone 16, 16 Plus and two Pro Models, the iPhone 16 Pro and Pro Max.

Apple has skipped last year’s pro-level processor the A17 Bionic Chip in the standard iPhone 16 models to bring …