3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Heinz Just Released a Canned Spaghetti Carbonara and Some Chefs Aren’t Pleased [Video]

Categories
Social Media Analytics

Heinz wants to make your next Italian-inspired meal even easier — but not everyone is happy about it. 

In late August, Heinz announced it’s now selling canned Heinz Spaghetti Carbonara in UK stores as a “fail-proof, quick, and easy Carbonara that comes with absolutely zero drama.” The company noted that it created the product after listening on social media and hearing people say over and over again how difficult it can be to perfect carbonara.

“I’ve tried this way too many times now, still fails,” one Reddit user lamented. “Carbonara is all about the technique and prep,” one more shared. So, the chefs at Heinz worked diligently to create a heat-and-go version everyone can enjoy. 

“We understand that people are looking for convenient meals that are effortless to prepare, and our new Spaghetti Carbonara delivers just that. It’s the perfect solution for a quick and satisfying meal at home,” Alessandra …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads