HOLLY Willoughby looked incredible as she posed in a stunning gown while promoting her new perfume.
The TV presenter, 43, returned to Instagram in style on Friday as she shared a post on her Wylde Moon business account.
Holly cut a glamorous figure as she slipped into the fairly-like garment.
She styled her platinum blonde locks into a loose bob as she showed off her new summer MOON fragrance.
Promoting the fragrance, the telly favourite wrote: “Our latest customer perfume review says it all…thank you.
“It’s such a lovely fragrance and my favourite to wear, it’s so different from others. I also have a diffuser in my hallway which is very welcoming.
“Keep the scent of the summer going for a little …