Global Premiere of Anhui International Culture and Tourism Festival Video Makes Global Debut on CCTV.com

Promotional video lights up iconic screens in major cities worldwide

BEIJING, Sept. 7, 2024 /PRNewswire/ — On September 10, 2024, Hefei, the capital of Anhui province, will host the opening ceremony of the 14th Anhui International Culture and Tourism Festival. The festival serves as a crucial platform for integrating cultural expression with tourism and fostering international collaboration. This year, it endeavors to present Anhui’s cultural richness and scenic beauty to an international audience through a series of cultural performances and tourism events.

In preparation, Anhui’sculture and tourism officials have deepened their partnership with CCTV.com, connecting with an extensive network that includes more than 200 prominent media outlets worldwide, among them CGTN, the Associated Press, and digital giants like Yahoo, Facebook, and YouTube. The strategic media collaboration aims to blend traditional broadcasting with digital media, enriching the viewer’s experience by combining in-person activities with online engagement. So far, the festival’s content has …