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Will Donald Trump’s Swing State Spending Gamble Pay Off? [Video]

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Global Marketing Strategies

Donald Trump’s team is seemingly “gambling” the upcoming election on winning Pennsylvania and Georgia, according to their advertising spending and several political scientists.

Political candidates are in their last stretch of campaigning until Election Day on November 4, with both main parties having already spent hundreds of millions of dollars on their presidential campaigns.

Both candidates have focused heavily on swing states, with Trump spending drastically more on ads in Pennsylvania ($132.1 million) than nationally ($31.2 million), from March 5 onward, according to campaign monitoring firm AdImpact Politics.

Although Kamala Harris has spent more nationally (£165.2 million) than on the crucial swing state, her spending on Pennsylvania is not far behind, at $150.1 million.

Trump is still set to spend $70.6 million on ad reservations in Pennsylvania, and $28.7 million in Georgia, in the nine weeks between Labor Day and Election Day, AdImpact Politics said in an update on August 30.

This is significantly more than the money …

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