Why ArtPrize is drawing visitors from Detroit, Chicago [Video]

GRAND RAPIDS, Mich. — Last year, ArtPrize saw nearly a quarter of a million visitors. According to Experience Grand Rapids, about half of those were people from outside the area. 

This year, they are hoping to top it. 

Experience Grand Rapids, handling the marketing of the event, is trying to draw crowds from outside the West Michigan area. 

“There’s an economic impact,” said Kate Lieto, vice president of marketing for Experience Grand Rapids. “But it’s also putting us on the map as a really great arts and culture destination.”

Lieto explains they are focusing on advertising in the Chicago and Detroit areas. 

“We are a national destination too, but the bulk of it comes from that four-five hours or less drive-in market,” said Lieto. “So, Detroit and Chicago, we’re really lucky …