Why isn’t anyone tagging their friends on Instagram anymore? [Video]

No one wants to tag their friends on Instagram anymore.

Instagram is one of the most powerful leaders in the attention economy. Meta knows how much the eyes of its users are worth — a few billion dollars — and has taken virtually every step to cement its role in our social lives. You can post on your grid, like other people’s posts, comment on them, and send them to your friends. You can post a note or a song, comment on a note or a song, and respond to someone’s note or song. You can post on your Story, repost someone’s post on your Story, repost someone’s Story on your Story, like someone’s Story, respond to someone’s Story, and now, you can even comment on someone’s Story. You can send private messages, group chats, and make video calls in the DMs. 

Despite Instagram’s many faults — and this, too, may be one — it knows how to encourage …