3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

I’m Gen Z but think Uggs are hideous and wouldn’t be seen dead in the viral Molly-Mae jacket – fast fashion isn’t trendy [Video]

Categories
Public Relations

AS autumn creeps in I know my social media feeds will be filled with Ugg Tazz slippers and whatever this year’s Molly-Mae-approved jacket turns out to be.

I might be Gen Z – and embrace other autumn traditions like pumpkin spice lattes – but I simply can’t tolerate so-called “trendy” autumn fashion. 

“I’m still traumatised by how viral this Zara jacket was in 2022,” says Josie O’BrienCredit: Instagram
Fabulous’ Senior Digital Writer is also not a fan of the “clunky” Ugg Tazz slippersCredit: TikTok
Josie thinks it is horrifying that Brits send 350,000 tonnes of clothing waste to landfills each yearCredit: Supplied

I should probably add a caveat: at 26, I’m at the older end of the Gen Z scale which also includes 11-year-olds. 

There are a few reasons for my distaste. 

Firstly, I can’t stomach the idea of looking like a carbon copy of every other Gen Z-er. 

Due to pressures from social media, most girls …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads