Rhys McClenaghan Signs Up new Fashion Partnership [Video]

2024 Olympic champion on Pommel Horse Rhys McClenaghan has signed up as a brand ambassador with fashion house G-Star.

In a new campaign, the Olympic medalist shows off his signature pendulum-like movements on the pommel horse, spotlighting the jeans of the Fall ’24 collection. Rhythm, movement, art and product looks like a very natural fit for both.

“I’ve always seen gymnastics as a form of art, much like fashion. Collaborating with G-STAR is an exciting opportunity to merge these two worlds,” said McClenaghan.

“The idea of performing gymnastics in denim is something I never imagined, but it’s a perfect fit.”

McClenaghan is featured in multiple outfits, including the Bend 3D, G-STAR’s latest denim innovation.

“One of the core elements of G-STAR is the idea of surprising and contrasting combinations,” said Gwenda van Vliet, Chief Brand Officer at G-STAR.

“We like to do things that are different and provocative. And we …