Ep 15 | E-commerce Revenue for a Brick and Mortar Brand | Katie Barnard and Emma Carstairs | 4k [Video]

Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal the secrets behind their PR and SEO strategies that generated £1M monthly e-commerce revenue for a prestigious retail brick and mortar brand.

Thank you to our guests, Katie Barnard (SEO strategist) and Emma Carstairs (Digital PR strategist) at Impression Digital.
https://www.impressiondigital.com/blog/category/digital-marketing/
https://www.linkedin.com/in/katie-barnard-6a4297108
https://www.linkedin.com/in/emmacarstairs/

Mentioned in this episode:
Catherine Lux on MozPod: https://www.youtube.com/watch?v=FLJlQd7fLtc
https://www.queensmith.co.uk/

TIMESTAMPS
00:00 Intro
01:10 What did organic traffic look like before you launched?
04:48 Getting SEOs involved from the beginning
06:41 Tactics to drive £1M monthly revenue
10:22 Site migration
13:23 Driving more traffic to a newly migrated site
16:42 When did digital PR get involved?
18:25 Hot take!
22:31 AI client education
23:00 Building authority to key category pages
25:59 Communicating the value of digital PR
27:44 What can be applied to other e-commerce campaigns?
30:12 Tiny pocket of joy ✨
31:48 Outro

Quotes:
“After the migrations, keywords kind of fell a little bit around lab-grown diamonds, but we knew this was a huge trend. So a part of what we did was focus on this area. It was going to be extremely important for Queensmith’s revenue and brand authority. I think we can say some stats in a while to show you how important it was.”

“Wow. I think it’s very creative because you identified the trend and you knew that even though this keyword was falling now, this trend is going somewhere. So you stuck to it, you created the hub for it, you created the content, you made sure that you optimized the hell out of that page, and now it’s reaping the rewards.”

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