How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

Deepfakes are a real threat to Indias FSI sector, say tech leaders [Video]

Categories
Integrated Solutions Offering

Deepfakes are blurring the line between real and imagination, but the consequences can be catastrophic for the FSI sector, a confluence of money, personal data and long-standing reputations. How do CIOs and cybersecurity experts perceive this dark side of AI?

Credit: Tero Vesalainen – shutterstock.com

There was a time we lived by the adage – seeing is believing. Now, times have changed. While Artificial Intelligence has evolved in hyper speed –from a simple algorithm to a sophisticated system, deepfakes have emerged as one its more chaotic offerings.

A deepfake, now used as a noun (i.e., This is a ‘deepfake’), actually refers to the process of using artificial intelligence to produce or modify movies, images, or audio so that they seem real but are actually altered or synthesized.

Consequences snowballed, and quickly – In 2022, a viral deepfake audio of the CEO of Mumbai energy company declaring a massive price hike temporarily tanked the company’s stock …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos