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Texas Judge Allows X’s Advertising Lawsuit to Advance [Video]

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Global Marketing Strategies

A federal judge in Texas has denied nonprofit media watchdog Media Matters’ request to dismiss a lawsuit by Elon Musk-owned X, formerly Twitter, allowing the suit to head to trial next spring.

The November 2023 lawsuit alleged that a Media Matters report unfairly targeted X’s blue-chip advertisers, including Texas-based companies Oracle and AT&T, by using fabricated images showing ads next to neo-Nazi or other extremist content on the platform.

X alleges that the report was part of a deliberate “ideologically driven crusade” and caused advertisers to pull ads from its platform. Media Matters, X alleges, made it seem as if this was the average user experiences on the platform “in an effort to publicly portray X as a social media platform dominated by neo-Nazism and anti-Semitism, and thereby alienate major advertisers, publishers, and users away from the X platform, intending to harm it.”

SpaceX and Tesla CEO, and owner of X, Elon Musk attends …

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