The Game On take on this year’s Cannes Lions for Gaming winners adobo Magazine [Video]

CANNES, FRANCE — This is Part One of a series where Game On captain Rey Tiempo analyzes the winners from this year’s Cannes Lions Entertainment Lions for Gaming category, through the lens of an advertising industry veteran AND a hardcore gamer. 

Note that some of this year’s winners have already been featured in a previous Achievement Unlocked segment, especially the work from this year’s D&AD. This new series will see picks from work that made their awards circuit debut in Cannes. 

The Gaming POV

The never-ending quest (that seems to be winding down to an end sooner than we think – more on this later) for the video game experience is to get as close to reality as possible. Yes, of course the settings may often be fantastical, characters may seem totally otherworldly, situations may be utterly disparate from everyday experiences, enough to support the need for escapism. But the essential elements that make a world “work” are all still based on known realities that we humans …