How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
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Editorial: Aug. 30, 2024: Time to Hear More [Video]

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Influencer Marketing

Today’s media landscape is as fragmented as ever. Nowadays, candidates for president tend to seek out friendly audiences and supportive platforms where they can avoid the glare of the traditional journalistic spotlight. But this trend of hand-picking one’s inquisitors — with a focus on social media influencers and cheerleaders — does a disservice to the millions of Americans who aren’t glued to X, Instagram, or TikTok … those who still crave credible information about candidates and rely on more traditional, fact-based news organizations to get it.Now that she has officially accepted her party’s nomination — and with just 10 weeks left in the campaign — Vice President Kamala Harris has an opportunity to reach a broader audience: To answer unscripted questions from journalists … to lay her cards on the table in an environment that is outside her campaign’s control. Whether she views it as an opportunity or an obligation …

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