‘SEC on ABC’ design blends nostalgia with electricity in ‘The Tunnel’ [Video]

ESPN is set to launch a new era of Southeastern Conference football coverage on ABC, unveiling a fresh visual identity and broadcast package designed to elevate the conference’s profile on the network.

The redesign comes as the SEC expands its reach, welcoming the University of Texas and the University of Oklahoma and transitioning to a new media rights agreement with ESPN and ABC beginning with the 2024 season.

For decades, the SEC has been synonymous with college football excellence, producing numerous national champions and dominating the sport’s landscape. Since 1996, the conference’s premier weekly game has been a fixture on CBS, occupying the coveted 3:30 p.m. Eastern time slot and becoming one of the most cherished traditions in college football broadcasting.

The move to ABC allows for the coverage to …