AI-Assisted Search Will Change the Pay-To-Play Games for Marketers [Video]

Are you ready for AI-assisted search paid advertising?

Whew … a lot of buzzwords in that one question.

That’s the concept pitched by Perplexity, a search-focused generative AI platform. Its new advertiser pitch deck shows how the platform will win the hearts and minds of marketers by making them the prioritized answers to queries, all for a negotiated fee.

If that sounds like classic search advertising, it’s not exactly. Classic search advertising allows advertisers to pay for ads based on their position. If you want the top spot, you pay more than you would for the second or third spots.

In a world of AI-assisted search, though, only one answer is provided to a query. So, how would that pricing model work? And what about brand safety?

To get the answers, we went to CMI’s chief strategy advisor, Robert Rose, for his take. Read on or watch this video: