5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
12 Steps to Create Videos

Yelp just slapped Google with a lawsuit. Heres why. [Video]

Categories
Global Marketing Strategies

“Google is a monopolist.” Those were the words written by U.S. District Judge Amit Mehta earlier this month in his landmark ruling against the search giant in the antitrust case brought to the court by the U.S. Justice Department.

While that case against Google pertained to its $20 billion deal with Apple regarding Google Search maintaining its default dominance on the iPhone, it seems that the DOJ lawsuit may have just opened the floodgates.

On Wednesday, local business review platform Yelp filed an antitrust lawsuit against Google regarding the company’s dominance over local search and local search advertising.

Yelp takes on Google’s local search dominance

Yelp’s case against Google is all about the search giant giving priority to its own local search product. 

“Our case is about Google, the largest information gatekeeper in existence, putting its heavy thumb on the scale to stifle competition and keep consumers within its own walled garden,” writes Yelp CEO Jeremy Stoppelman in a public post addressing the lawsuit. “Google has illegally abused …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads