HOSPITALITY HEROES: Putting a ‘beautiful town’ on the Wild Atlantic Way at the top of people’s minds [Video]

Shane Smyth is the Tourism Officer of Bundoran – an idyllic seaside town nestled at the southern tip of Donegal on the Wild Atlantic Way. Iconic Newspapers have crowned Shane as one of our Hospitality Heroes and would like to congratulate him on all his hard work in keeping his beloved town of Bundoran on the map.   

Shane came to the job in 2013 following an 11 year career with Dublin radio station Q102. He is originally from the town and has been responsible for the increase in brand awareness of Bundoran throughout the country. He is also brand ambassador for Discover Bundoran and hosts the Bundoran Weekly podcast.

Shane’s main job is to promote Bundoran via the Tourist Office, online, in the media (social and traditional) and to encourage visitors from far and wide. However that all changed at the start of the pandemic when he had to tell …