Infusing Paper Sales with New Technologies [Video]

When viewed through the Sylvamo app, each character talks about its ink color and paper. Event attendees were encouraged to return to the Sylvamo booth each day to collect all four little Print Guys — a new color available each day — and to post photos on social media for a chance to win a big Print Guy.

Post-show, the characters sparked even more conversation as attendees shared their Print Guys at work, at home, and on social media, making Sylvamo’s presence at Adobe MAX long-lasting and incredibly impactful. The company received query after query from potential customers wondering: how did you do that with paper?