Global Always With You Campaign by Party Land Puts JanSport in the Spotlight with Gen Z Marketing Communication News [Video]

Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments

Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen Z audience worldwide. Created in collaboration with ad agency Party Land, the “Always With You” global campaign highlights JanSport’s status as an everyday fashion staple to a global audience eager to embrace American youth culture.

The campaign, RUNNING INTO 2 designed for social platforms, features four films that celebrate JanSport’s rich American heritage by highlighting the small, everyday journeys that its backpacks accompany daily. Each vignette captures the essence of classic Americana, with universally relatable experiences that resonate across cultures. Whether it’s friends snacking on a road trip or teens facing the frustration of locking keys in the car, the JanSport backpack is a constant presence. Like …