AI Adoption is a Roadmap and Work in Progress for Agencies: Quigley-Simpson CEO Fremont Beet.TV [Video]

AMENIA, NY — For agencies like Quigley-Simpson, adopting artificial intelligence is a roadmap and a work in progress – but human analysis is still critical, says CEO Carl Fremont in this video interview with Beet.TV.

Fremont’s agency is getting to grips with AI by partnering with tech vendors. Rather than simply taking AI for granted, Quigley-Simpson goes “deep” on exactly how partners are using machine learning.

But the agency aims to understand where it can layer human intelligence on top. “You do need to look at it,” Fremont says. “Nothing should ever be 100% AI. Nothing should be ever 100% relying on artificial intelligence.”

Quigley-Simpson is following a four-stage path to AI deployment:

1. Ad hoc – Understanding how existing partners are using AI.2. Experiential – Pushing the envelope on efficiency, personalization and analytics.3. Specialization – Deploying AI for specific use cases.4. Complete deployment – Fully operationalizing AI use.

But the process is not strictly linear. …