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IKEA Preowned: Everything You Need to Know About the Furniture Companys New Secondhand Website [Video]

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Global Marketing Strategies

“Already today, 10% of the second-hand home-furnishing market is made up by IKEA products,” Tolga Öncü, retail operations manager for Ingka Group, the main operator of IKEA stores, told Dezeen. The platform is already live in Madrid and Oslo, and the company has plans for a global roll out so long as the trial period goes well. “With the platform that we are testing in Madrid and Oslo, we have the possibilities to simplify and enhance the experience for both the seller and the buyer,” Öncü added.

For sellers, this may mean a more simplified listing experience. Those who wish to offload an IKEA product can create a listing, adds photos, and set their price. Then the company will use its own data to fill in supporting information such as measurements and any available product imageries. Buyers pick up items directly from the sellers, who are paid either through bank transfer …

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