TikTok Travels: Viral Videos Become Essential Travel Guides

A recent survey shows TikTok provides more than wanderlust fuel — it’s become a key resource for travel planning.

According to a Casino.ca poll, 59% of Americans turn daydreams into reality and hit the road after viewing travel inspiration on the video-sharing platform.

These findings align with previous research into consumer behavior trends. Another survey by MGH Marketing in 2023 found that almost two-thirds of TikTok users showed interest in visiting new destinations after consuming travel content on the app and 35% followed through.

TikTok Takes Over Social Media

More Americans are on TikTok than ever. The short-form video app has the fastest-growing user base of any social media platform in the United States. A recent Pew Research Center survey says one-third of U.S. adults use TikTok — 148 million unique users per month, more than any other country.

Young adults are more likely to use the video-sharing app than older Americans. 62% of adults under 30 use …