Hightouch Releases AI Decisioning to Take Guesswork Out of Lifecycle Marketing [Video]

Partners with Snowflake by leveraging Cortex AI to help marketers experiment and deliver precise, personalized communications at an unprecedented scale

SAN FRANCISCO, Aug. 27, 2024 /PRNewswire/ — Hightouch, a leading Composable Customer Data Platform (CDP) today announced the launch of AI Decisioning, its new AI marketing product, as a Snowflake Native App. AI Decisioning leverages Snowflake Cortex AI to empower enterprise brands to deliver more relevant messages and offers to every customer.

AI Decisioning is a ‘human-in-the-loop’ AI product specifically designed for enterprise companies. Marketers provide the goal metrics they want to maximize, content variations, and strategic guidance. Data teams manage access to their full data in the AI Data Cloud – ranging from customer behavior to product and offer catalogs. Then AI Decisioning does the rest, continuously experimenting and learning the best ways to engage with each individual customer. AI Decisioning is built on top of your cloud data platform and …