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US consumer confidence rises in August as Americans’ optimism about future improves WSOC TV [Video]

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Global Marketing Strategies

American consumers felt more confident in August as their outlook for the future improved.

The Conference Board, a business research group, said Tuesday that its consumer confidence index rose to 103.3 in August from 101.9 in July.

The index measures both Americans’ assessment of current economic conditions and their outlook for the next six months.

The measure of Americans’ short-term expectations for income, business and the job market rose to 82.5. July’s figure was revised up to 81.1 from its initial reading of 78.2, ending a five-month stretch below 80. A reading under 80 can signal a potential recession in the near future.

Consumers’ view of current conditions rose to 134.4 in August from 133.1 last month.

Consumer spending accounts for nearly 70% of U.S. economic activity and is closely watched by economists for signs how the American consumer is feeling.

Though the report’s topline numbers all improved slightly from …

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