Harley-Davidson failed at ‘Business 101’ as ‘elitist jerks’ rule boardrooms, says former Levi’s exec [Video]

“Elitist jerks and hypocrites” at Harley-Davidson, and other brands such as Bud Light, are responsible for the woke-inflicted meltdown marquee American companies have suffered in recent years, an entrepreneur in the trenches of the corporate culture wars tells Fox New Digital.

“It’s Business 101. You don’t disrespect your core consumers and you certainly don’t alienate and abandon them in the search to grow and expand elsewhere,” said Jennifer Sey, a former senior marketing executive for Levi Strauss & Co.

Harley-Davidson’s German-born CEO and board chairman, Jochen Zeitz, has been lambasted by long-time loyal customers for attempting to remake the motorcycle’s muscular American image, accused by critics of employing a progressive agenda that clashes with the values of its most devoted customers.

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“We are trying to take on traditional capitalism and trying to redefine it,” Zeitz said while speaking to global leaders at …