Turn One-Time Customers into Loyal Buyers [Video]

In this blog post, discover email strategies to help ensure first-time customers are not “one and done,” as only 50% of customers return for a second transaction. Acquiring new customers costs five times more than retaining existing ones, making repeat customers crucial for driving revenue.  This post highlights key points from a session at Optimove Connect 2024. Watch it below:

• Nearly half of customers will transact with a brand only once, according to Optimove research based on hundreds of millions of transactions across 1,200 brands. 

• Three possible strategies for overcoming the one-time customer challenge are: (1) personalizing communications, (2) incorporating messages about loyalty programs, and (3) tailoring follow-up emails with post-purchase survey responses. 

• These three strategies deployed by leading brands increased second-time purchases by 60%, email open rates by 51%, and reduced the chances of unsubscribe requests …