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From a 2.46m tall volleyballer to a bear attack survivor: Ten must-watch Paralympic events [Video]

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Global Marketing Strategies

Numerous billboards have popped up in recent days through the streets of Paris.

“Game is not over.”

With the Olympics in the rear-vision mirror, Paris 2024 and the International Paralympic Committee’s marketing campaign is in full swing ahead of an 11-day display of world-class sport for athletes with a disability, starting with Wednesday evening’s opening ceremony along the Champs-Élysées.

Australia’s 160 athletes will compete in 17 of the 22 Paralympic sports in Paris.

The time zone will be less than ideal for Australian audiences but action does get under way at about 5pm AEST each day.

Australia’s team is littered with household names but here are 10 events – some featuring international names – that are must-watch on Channel Nine and Stan television coverage.

Australian Paralympic athletes in the team’s new uniform in Sydney. Credit: Nikki Short

Daniel Michel’s attempt at boccia …

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