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How Chinese companies and tourists are shaping Kazakhstan’s boom [Video]

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Global Marketing Strategies

CGTN, together with Silk Way TV, bring you the special, “SCO: Build Strength Through Multilateral Dialogue”. Jiyang Dong, assistant professor of Strategy and Entrepreneurship at the Graduate School of Business of Nazarbayev University, shares his unique observation in the special program. He says Chinese car manufacturers are collaborating in Kazakhstan, with companies like Chery, Haval, and Chang’an sharing a plant with Astana Motors. This synergy is a mirror of the tourism sector. Kairat Sadvakassov, chairman of the Management Board of “Kazakh Tourism” National Company JSC says as visa-free travel drives unprecedented growth, Kazakhstan aims to double these numbers, spurred by the 2024 Kazakhstan Tourism Year in China.

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