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The Paralympics Ready To Open In Paris [Video]

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Global Marketing Strategies

The other part of the Olympics.

There is another Summer Olympics that is set to open in Paris, France that probably deserves far more attention than the recently concluded Summer Olympics. It is the Paralympics and it will feature about 4,400 athletes with disabilities from around the world. The athletes will compete in 549 medal events across 22 sports. These people are truly gifted athletes who are not big names or very rich professional athletes who come to the Olympics to sell their own brands and allow the International Olympic Committee to use their brands to sell advertising. Major League Baseball and the National Football League want to join the event and participate just like the National Basketball Association and the National Hockey League. Comcast-NBC will provide video platforms for the Paralympics but this event is competing with the beginning of the National Football League and college football seasons and the athletes certainly will not be …

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