Bruce Prichard Recalls WWE Losing Momentum After Purchasing WCW [Video]

On a recent edition of his “Something To Wrestle With” podcast, WWE executive Bruce Prichard discussed the condition of WWE after WrestleMania 2001, Steve Austin’s heel storyline and his leadership of The Alliance, and more.

You can check out some highlights from the podcast below:

On Steve Austin being the leader of the Alliance:“You know, I did [like it] from this vantage point: we got to do different stuff, and we got to do different things. And you got to feel — you know, once Steve really understood, ‘They’re not going to let you turn heel, man. They’re going to love you and love everything you do.’ We started playing, and we got to play with this character from the standpoint of, Steve did comedy. Steve was just completely off the cuff. And even when he would do bad comedy and laugh at himself, that was funny s**t because people didn’t get it. So it was different, it …