5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads

AI expert who made David Beckham speak nine languages and conjured sports presenters out of thin air says ‘in three years you’ll be able to produce a Hollywood film from behind your desk’ [Video]

Categories
Global Marketing Strategies

An AI expert who has made David Beckham speak nine languages claims people will be able to make a Hollywood movie from ‘behind your desk’ within three years.

Victor Riparbelli, 32, is co-founder of the company Synthesia which uses artificial intelligence to create lifelike human faces and speech that are almost indistinguishable from real video.

The young entrepreneur provides high-quality, low-cost films aimed at corporate clients for training, marketing and communications.

Synthesia’s technology has been used for adverts such as making David Beckham speak nine languages to raise awareness of malaria.

A screenshot of a malaria campaign using an AI of David Beckham who spoke in nine different languages
The company also made a virtual sports journalist for Reuters who reads out match summaries in a video
Victor Riparbelli (pictured) is co-founder of the company Synthesia which uses artificial intelligence to create lifelike human faces and speech

It also repurposed Snoop Dogg‘s Just Eat advert …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos