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Texas pilot program adds Amber Alerts to TikTok timelines [Video]

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Public Relations

Social media app TikTok has partnered with the National Center for Missing and Exploited Children to put Amber Alerts in-app.

DALLAS — Fifty years ago, Jim Walker’s teenage sister, Carla Walker, was kidnapped. She was then raped, tortured, and strangled to death. 

“I miss not…. not having a life with her,” Jim told WFAA.

“Not doing life with her.”

Back then, in 1974, solving crime was more complicated. Technology wasn’t advanced, and Carla’s case went cold.

“Of course, DNA and the internet were science fiction,” Jim recalled.

But they’re not anymore. And in another, new effort to use technology to keep kids alive, social media app TikTok has partnered with the National Center for Missing and Exploited Children to put Amber Alerts in-app.

They just launched their pilot program for Texas users.

“They’re gonna help us get in front of that right audience,” John Bischoff Vice President Missing Children at NCMEC told WFAA over Zoom.

Bischoff told WFAA that effective immediately if there’s an amber alert activated …

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