How to Perfectly Manage a PPC Campaign [Template] [Video]

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

In 2023, 77.8% of Google’s revenue came from advertising on Google properties and YouTube.

Why? Well-run pay-per-click or PPC campaigns help you generate leads by nearly guaranteeing ad placement in search engine result pages.

And if your ads tool is tightly integrated with your CRM, you can use insights from your ad data to nurture leads across their buying journey.

In this post, I’ll walk you through what makes a successful campaign and the best practices for optimizing your PPC campaigns.

Table of Contents

• What is a PPC campaign?
• How to Build a PPC Campaign Strategy
• What is PPC management?
• PPC Campaign Management Template
• How to Manage a PPC Campaign
• Effective PPC Campaign Management Strategies
• How to Optimize Your PPC Campaign
• PPC Campaign Management by Platform

So, how …