It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a sip of your nonfat caramel macchiato and check your Facebook analytics. Half your followers have seen it and it has 100,000 impressions already. Life is good.

Sorry, friend: in 2024, social media managers would be lucky to get an average 0.07% engagement rate on Facebook posts. Womp womp.

But all is not lost, intrepid marketer. The Facebook boost post is your first class ticket back to the glory — and organic reach — of the good old days.

With noteworthy tips from marketing experts, we’re breaking it all down below.

A Facebook boost post is a targeted ad you create from an existing, organic post on your Facebook Business Page.

Unlike traditional Facebook ads that are in-depth campaigns created from scratch (more on that later), boosted posts offer a quick and …

Tags Campaigns, Data, Social Media, Strategy