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Film “Bombs” At The Box Office Despite Star Cast Actress’s Reaction Gains Attention [Video]

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Global Marketing Strategies

One of the largest ways a film’s success is determined is through its performance. For films released through the traditional route of movie theaters, box office performance is one of the first ways for a film to gross a profit.

Unfortunately, films do not always perform well, with some failing to break even on production costs.

Astro Boy (2009) failed to breakeven and bankrupted its previously successful studio. | Imagi Animation Studios

Recently, a Korean film’s poor box office performance became a topic of discussion — as well as how one of its stars reacted.

On August 14, Victory hit theaters. Victory tells the story of a dance duo at a high school on a remote island who form a cheerleading squad.

| Mindmark

Girl’s Day‘s Hyeri plays Pil Sun, the film’s main character, while actresses Park Se Wan and Jo A Ram (former gugudan‘s Hyeyeon) appear as the lead’s best friend and …

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