HMD becomes official phone partner of FC Barcelona for the next 3 years [Video]

Finnish handset maker HMD announced it’s now the official smartphone partner of FC Barcelona, the iconic Spanish football team with hundreds of millions of fans around the world.

“Every device we make is designed to enhance people’s lives and build connectivity. I’ve been a FC Barcelona fan for a long time, ever since Michael Laudrup joined the club back in 1989. I’m still a fan and pleased to announce HMD as a supporter too. We can’t wait to work with the club, and the culers, to do some amazing things together,” said Lars Silberbauer, Global Chief Marketing Office at Human Mobile Devices (HMD).

As per HMD’s statement, the Finnish company will have a significant presence across FC Barcelona’s digital platforms and over the course of the coming months and years the two brands will team up for a number of “digital-first content pieces.”

The three-year deal, which sees HMD become a global partner of …