The Complete Guide to LinkedIn Ads in 2024 [Video]

Advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). But when you use them right, LinkedIn ads can guarantee your brand’s voice makes its way to the right audience — an audience of influential decision-makers, at that.

LinkedIn has 1 billion members, which is an incredible number of potential eyes for your ad campaign. More importantly, though, four out of five members have the power to influence business decisions. These movers and shakers also have 2x the buying power of typical online audiences.

Follow along with our guide to LinkedIn ads to discover the types of ads available and the kinds of goals they can help you achieve. We’ll also walk you through creating an ad on LinkedIn and share some of our best tips and tricks to boost your conversion rates.