CANNES – Connected television is a cookieless media environment, making other kinds of audience identifiers an important part of advertising activation and measurement for marketers. Innovations in privacy, security and decentralized technologies are transforming the addressable marketing world for CTV, as our expert panel discusses in this video.
- Gareth Davies, senior vice president at TransUnion
- Bill Stratton, global head of media, entertainment & advertising at Snowflake
- Dan Aversano, executive vice president at TelevisaUnivision
- Moderator: Jon Watts, managing director, Coalition for Innovative Media Measurement
You’re watching coverage of Global Leadership Summit: Data, Identity & Measurement, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Digital Turbine, IAS, Intent IQ & TransUnion. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.
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