Building a brand that connects [Video]

In this Sports Geek episode, Sean Callanan chats with Stephanie Rogers from Vegas Golden Knights

On this podcast, you’ll learn about:

Stephanie’s early days in sports in golf, working for the PGA Tour
What makes the Vegas Golden Knights fans special
The Vegas Golden Knights brand story and why it’s important
Why Las Vegas is an amazing sports city
The Foley Entertainment Group’s international expansion with the Auckland Black Knights in New Zealand

Listen to Stephanie Rogers on Sports Geek

Highlights from this interview with Stephanie Rogers.

01:30 – Sports Business Origin Story

03:12 – Content Production and Social Media at the PGA Tour

06:12 – Leveraging Social Media for Tournament Marketing

08:15 – Creating a Unique Fan Experience

14:30 – Connecting with the Local Fan Base

19:13 – Passionate Fans and Immersive Experiences

22:50 – Data-Driven Marketing in Las Vegas

26:16 – Community Engagement: A Core Value for the Golden Knights

30:00 …