Charli XCX Is the New Face of Kim Kardashian’s SKIMS See Photos [Video]

We don’t have to guess the color of Charli XCX‘s underwear — SKIMS made it quite easy to know what’s going on down there. The pop icon and brat summer catalyst has been tapped as to front SKIMS’s latest campaign promoting the brand’s new cotton line.

If you’ve been living under a rock (maybe even a coconut tree) or you’ve chosen to be incredibly offline this summer, then you probably won’t know that Charli XCX has been having the summer of a lifetime after releasing her latest album, brat, back in early June.

Since then, the pop star has seen an influx of fame, so it’s only right she got a coveted leading slot in a SKIMS campaign. The popular shapewear and intimates brand led by Kim Kardashian has made a reputation for always being on top of the hottest trends in pop culture, tapping key stars who, much like Charli, are the moment, from Bridgerton‘s Nicola Coughlan to …